In 1978, Luigi Ghirri self-published his first book, “Kodachrome,” which serves as an avant-garde manifesto for the medium of photography. This 2012 facsimile edition by MACK reproduces the original design and image sequence with piercing clarity, using new scans from original negatives. Ghirri documents the Italian landscape not through grand vistas, but through the “surrogates” of reality—postcards, advertisements, and window displays—reflecting a dry wit and a deep engagement with how we perceive the world. The book includes a special 16-page booklet with contemporary analysis and multilingual translations.
