This Equals That is a clever and surprising picture book by artists and collaborators Jason Fulford and Tamara Shopsin. Designed for children ages five and up, the book takes young viewers on a whimsical journey that introduces the fundamentals of visual literacy and associative thinking. Through a simple narrative and a rhythmic sequence of photographs, the book generates multiple meanings by creating unexpected relationships between everyday objects, colors, shapes, and numbers. Each spread presents a new visual connection that shifts as the book unfolds, ultimately forming a circle where the last image relates back to the first. It is an inquiry-based learning experience that encourages parents and children to ask questions and discover their own answers through the power of imagination.