Rarity 60.8/100 · Collector 42.3/100 · Deal 17.84/100 · Listings: 3 · Avg price: $88.31 · Min price: $82.64

Morals of Vision is a meticulous facsimile of William Eggleston’s second rare artist book, which was originally published in 1978 by Caldecott Chubb in a strictly limited edition of only 15 copies. This Steidl edition preserves the integrity of the original design—a linen-bound volume that reflects the intimate scale of a private sketchbook. The work features eight color photographs from the original edit, plus one previously unpublished image from the same period. The title refers to Eggleston’s disciplined, “democratic” way of seeing, where the formal arrangement of color and shape takes precedence over the social status of the subject. These nine images—ranging from quiet domestic interiors to the vibrant textures of a Southern street—capture the foundational principles of the New Color movement. This volume is part of Steidl’s broader project to make Eggleston’s most elusive and legendary artist books accessible to a contemporary audience while maintaining the tactile quality of the originals.