Rarity 12/100 · Collector 0/100 · Deal 24.16/100 · Listings: 5 · Avg price: $101.32 · Min price: $85.55

Published to celebrate his 87th birthday, “Please Don’t Smile” is a comprehensive survey of Frank Horvat’s transformative impact on fashion photography. Horvat was a pioneer who moved fashion out of the static studio and onto the real-world streets of Paris, London, and New York. This volume showcases his ability to combine high-fashion elegance with the spontaneity of photojournalism, often instructing models not to smile to achieve a more cinematic, authentic mood. Spanning over six decades, the book features his most famous images from Vogue, Harper’s Bazaar, and Elle, alongside personal reflections. It stands as a testament to an artist who sought to strip away the artificiality of the genre to find a deeper, more human truth.