This Must Be the Place employs a distinctive visual approach centered on portraiture, capturing subjects in ways that reveal personal and cultural identity within their environments. Pieter Hugo’s photographic strategy highlights individuals with sharp clarity and presence, often placing them in settings that echo themes of belonging and place.

The mood throughout the collection balances introspection with candidness, inviting viewers to contemplate the complex relationships between people and their surroundings. Over 228 pages, the work uses composition and lighting to underscore notions of identity against a backdrop of varied landscapes and interiors.