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LISA MCCORD : ROTAN SWITCH : LEICA GALLERY
Lisa McCord – USA
Reviews & Articles
Love of Place – Review of “Rotan Switch” by Lisa McCord
“Rotan Switch” by Lisa McCord is a deeply personal photographic memoir that explores her hometown in Arkansas over more than forty years. The book blends social, geographic, and autobiographical narratives, documenting the complexities of race, class, and community through intimate black-and-white images. Unlike typical photo books, it is meant to be read like literature, presenting a compelling story that captures the nuances of life in a rural Southern town. The book combines family photography with broader social commentary, enriched by multiple voices reflecting on the shared history and context.
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Rotan Switch
Rotan Switch is an autobiographical photo book by Lisa McCord that documents life on her grandparents’ cotton farm in Rotan, Arkansas. Spanning 45 years from 1978 to 2021, it explores the rural South’s socioeconomic and racial complexities through intimate images of five generations of a community. McCord, a white photographer and landowner’s granddaughter, reflects on her own privilege and the intertwined histories of industry, agriculture, racism, and injustice in this unique place. The narrative unfolds like a family album or diary, inviting readers to engage deeply with its themes of connection, separation, and home.
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Lisa McCord – Rotan Switch
Lisa McCord’s photobook “Rotan Switch” offers an immersive experience combining content, design, and emotion. The unique layout mimics a conversation, inviting readers into the life on her grandparents’ cotton farm in Rotan, Arkansas. Its unconventional structure uses large text blocks and interspersed images to tell a deeply personal story reflecting family life, labor, and racial dynamics in the Arkansas Delta. McCord’s photographs include both her own and found images, capturing moments of joy, struggle, and community in vivid detail. The book’s innovative design and compelling narrative create a dynamic dialogue between the author and reader.
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