Fashion photography and portraiture form the core of Norman Parkinson’s visual exploration in Always in Fashion. His images capture the elegance and spontaneity of style with a distinctive sense of movement and charm, often set in outdoor and unconventional locations.

Parkinson’s work reflects an era of refined glamour while challenging traditional studio constraints, emphasizing natural light and lively compositions. The photographs evoke a cinematic quality that highlights both the beauty of the subjects and the fluidity of fashion as an art form.

Published in 2019 by Weidenfeld & Nicolson, this 240-page volume offers a comprehensive overview of Parkinson’s influential contributions to fashion photography.