American Polychronic is the first comprehensive catalogue of Roe Ethridge’s prolific career, published by MACK. Ethridge is a master of the “hybrid image,” famously blurring the lines between high-end fashion commissions and conceptual art. The book’s unique structural design interweaves his personal work (sequenced chronologically) with his commercial projects (sequenced in reverse), creating a vibrant friction between “hits” and “B-sides.” From his iconic 1990s self-portraits to high-gloss advertising for luxury brands, Ethridge investigates how images can be recombined to create new, often uncanny visual experiences. Featuring an essay by Jamieson Webster and a dialogue with Antwaun Sargent, this 480-page volume is a profound meditation on consumer culture, human imperfection, and the ever-shifting meaning of the photographic document.
